Without a doubt the best (or at least my favorite) long-term rivalry in comics is Hulk vs. Thing and this is the best of all their big battle covers. Can you get anymore iconic, any more "comic-book-y" than this? It's simple, it's to the point, it's two heavyweights getting ready to just beat the heck out of each other. Even the colors are perfect - the orange Thing, the green Hulk, the dramatic black background. Just great, great stuff. No distracting details, no silly marketing ploys, no "Part 13 of 32" to clutter it all up. Compare this to some of the goofy looking covers out there now days and try not to get too depressed. 'Nuff Said.